- so if a company can track millions of blogs simultaneously, it gets a heat map of what a growing part of the world is thinking about, minute by minute.
- they create a global conversation.
- picture the blog world as the biggest coffeehouse on earth.
- many of them [bloggers] transform the network itself, making it more muscular- and disruptive.
- mainstream media companies will master blogs as an advertising tool and take over vast commercial stretches of blogosphere.
- if the blogs eventually swallow up ad revenue, what's going to happen to us?
- we have to master the world of blogs, too.
- they [bloggers] are potential competitors- or editorial resources.
however, i honestly dont know how companies needing data/research could sneak into these blogs and get what they desire. but anyway, it's not my problem to work out on at the moment. but certainly it would be interesting to find out.
with regard to points 2, 3 and 4, i think they're better discussed simultaneously. considering the number people getting connected everyday, along with the continuous proliferation of blogs and the growing popularity, the creation of a global coffeehouse is just inevitable. with most of the blogs being open to public, and each person's ability to comment on what one says allows for the creation of a global conversation. who cares who posts on one's blog. whether violent or suggestive or creative or simply an expression of one's admiration, each word could simply trigger a conversation that could either be long-lasting or good enough for some small talk.
letting one's imagination run, the metaphor for the blogging world as a global coffeehouse truly isn't far from real. unlike emailing where each message is regarded a private matter and only open to a limited number of people, blogs do all0w for public reading just like eavesdropping in a coffee house. everyone could just get involved. like one might just say "sorry, but i overheard your conversation and i think...." see? this is pretty interesting. however of course, the blogger still has the liberty to limit the readers of his blog to just his friends or even himself. this way, he's shutting the door to the strangers, getting rid of the possibilities for a long and what could be a controversial, self-fulfilling, and spiritual talk.
the traditional way of promoting stuff has been through print media or radio promotions. that might just soon be over. say hello to blog advertising. as points 5 and 6, it seems like we're up for a new ad ride. wouldnt it be interesting to not see ads in magazines or paper anymore? erm, i dont think so. just think how those would be like without ads. it would be so boring to read. so i suppose i was wrong when i said that traditional advertising might end soon. i dont think it ever will. perhaps, there would just be less of it in print and radio. but it can never be extinct for a couple of reasons. 1. that not all people have access to the net or do blogging. and 2. there are still some people who in the end would still prefer reading things in magazines than over the net. looking at the declining print ads then, it could also mean less revenues from both the ad agencies as well as the one taking the ads. blog advertising is just much easier and can be viewed by more people considering its universal reach. so promotions might just be easier. moreover, one doesn't only get to post images to promote. he can also insert videos and sounds soon (or can he, already?) and i think thats interesting.
if blogs provide market research to people for free, with the data gathered geared towards the improvement of certain existing things, perhaps it should also be mentioned how this can give way to new ideas for budding entrepreneurs. reading on what people want could expose interested people towards what could possibly work out there in the market. with all the financial matters settled plus a concrete plan, blog has just made millionaires out of some readers. if not to business, on the other hand, people writing about what they read in the paper whether it be on politics, the continuous existence of terrorism, and some other matters, could just give way for these issues and topics to be scrutinized even more by the public. [as well as these blogs being scrutinized by fellow blogs.]
yes. we have to master the blogosphere. we have to know what everybody else has in mind. we have to know what else is being planned; what else is happening out there in that crazy world. we have to see who else is being killed; we have to see who else is being glorified. we have know how other people live; we have to know what else is killing people. we have to know what else is being developed; and how the nascent technology is developing. we have to know who is against who; we have to know who is being lauded by who. in the end, it will just boil down to the task of reading blogs to know who our the world is.